Programmatic ad campaigns live and die on getting customer segmentation right.For B2C that means looking at large behavioral trends of big groups of people For B2B it's a more detailed and intricate process, focused on the behaviors of very small, specific groups.We asked Annamarie Andrews, VP for global marketing at Cielo, an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns - how they did it and what they learned along the way.
#people #information #opportunity #organization #advertising #organizations #automatically #demographics #customer-experience #programmatic
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