Retail media is undergoing a significant transformation as first-party data collection and analysis develop.The biggest retailers in the U.S. - Target, Kroger, Lowe's, Best Buy, Walgreens, Dollar General, Albertsons and more - are investing heavily in advertising via retail media networks (RMNs) and other digital sources.
#advertising #understanding #increasingly #successfully #data-collection #attribution #data-privacy #online-advertising
[
add
]
[
|
|
...
]