The quickest way to Gen Z and young millennial hearts is through their stomachs - or at least that's what media company Barstool Sports is betting on with its partnership with Pizza Hut.Barstool is looking to expand beyond its media properties by hosting a college basketball tournament named Barstool Sports Basketball Invitational, which Pizza Hut is sponsoring, in an effort to cater to Gen Z and young millennial basketball fans.
#social-media #advertising #entertainment #partnership #historically #personality #integration #partnerships #social-media-platforms #college-basketball
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