"The process has changed," Haniffy said on the most recent episode of the Digiday Podcast. "Really, there's probably three things that are going, ultimately, to impact our process."
"We have a great in-house solution. We call it CDNA (Consumer DNA) which is a combination of first-party and third-party data, which includes shopper behavior all the way to behavioral insights, passion points."
#video-advertising #ad-supported-streaming #creator-economy #ctv #retail-media #consumer-privacy #data-driven-marketing #pepsico-beverages
Collection
[
|
...
]