In the latest episode of Mission Daily, CEO Stephanie Postles discusses the challenge of getting people to adopt new ideas. She references Geoffrey Moore's "Crossing the Chasm" theory to highlight the gap between early adopters and the more cautious early majority. This majority requires tangible benefits and reliability. Postles uses Henry Ford's Model T as an example of how effective marketing and a focus on practical advantages helped bridge that gap, ultimately leading to widespread acceptance of the automobile. Understanding your audience changes your marketing approach.
It's very difficult for people to adopt new ideas, whether it's Henry Ford's Model T or Intuit's automated accountant; skepticism towards new inventions is common.
The gap between early adopters and the early majority highlights the need for practical benefits and reliability before embracing new technology.
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