If there's one truth at the center of modern marketing, it's this one: Brands don't own the narrative anymore.Consumers do.Once formulated around the boardroom table, brand perception is now in consumers' hands as they turn to digital spaces to share their opinions, recommendations, and needs.In turn, the narratives that define brands are created through consumers' conversations with one another, evolving by the second.
#information #development #necessarily #organizations #recommendations #artificial-intelligence #competitive #natural-language-processing #public-relations #business-growth
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