#media-strategy
#media-strategy

Left-wing politics

Trump and Vance Have Done More Than 10 Times More Media Than Historically Reclusive Harris-Walz Ticket

Trump and Vance significantly outperform Harris and Walz in media engagement, potentially impacting campaign visibility. [ more ]

Poynter

Media industry

What's next for Kamala Harris and meeting the press? - Poynter

Kamala Harris has made a significant leap in the presidential race and now must solidify her media strategy moving forward. [ more ]

www.nytimes.com

US Elections

Harris Campaign Says She Will Meet the Press (on Her Terms)

Kamala Harris must strategically enhance her public presence to connect with voters before Election Day. [ more ]

www.mediaite.com

50 minutes ago

Left-wing politics

Here's What a Harris Adviser Told Jake Tapper When Asked, Why Is She Not Doing More Interviews?'

Kamala Harris is focused on her responsibilities as VP and candidate, affecting her media availability. [ more ]

www.mediaite.com

10 hours ago

US Elections

Kamala Harris Should Absolutely Go on Fox News

Fox News's criticism of Kamala Harris reflects skepticism towards her political pivot; engagement with the network could be beneficial for her campaign. [ more ]

New York Post

20 hours ago

Left-wing politics

Kamala Harris is nowhere to be seen with Election Day less than two months away

Kamala Harris's campaign limits public engagement, reminiscent of Biden's 2020 strategy, raising questions about transparency and voter connection. [ more ]

www.mediaite.com

Left-wing politics

Trump and Vance Have Done More Than 10 Times More Media Than Historically Reclusive Harris-Walz Ticket

Trump and Vance significantly outperform Harris and Walz in media engagement, potentially impacting campaign visibility. [ more ]

Poynter

Media industry

What's next for Kamala Harris and meeting the press? - Poynter

Kamala Harris has made a significant leap in the presidential race and now must solidify her media strategy moving forward. [ more ]

www.nytimes.com

US Elections

Harris Campaign Says She Will Meet the Press (on Her Terms)

Kamala Harris must strategically enhance her public presence to connect with voters before Election Day. [ more ]

morekamala-harris

The Nation

7 hours ago

San Francisco 49ers

NFL Head Injuries Are Part of the Product

The NFL effectively manages scandals by shifting focus to on-field excitement, exemplified in Tua Tagovailoa's recent concussion incident. [ more ]

#political-campaigns

Axios

US Elections

Exclusive: Inside the Harris-Walz strategy of hiding from the media

Harris and Walz are engaging in far fewer media interactions than any major party candidates in modern U.S. history. [ more ]

Inc.com

Media industry

4 PR Lessons Leaders Can Learn From the VP Hopefuls

Local earned media is crucial for tailoring messages to specific audiences.

Exploring diverse media opportunities enhances visibility and message clarity.

Engaging with local and online platforms can position candidates as thought leaders. [ more ]

Axios

US Elections

Exclusive: Inside the Harris-Walz strategy of hiding from the media

Harris and Walz are engaging in far fewer media interactions than any major party candidates in modern U.S. history. [ more ]

Inc.com

Media industry

4 PR Lessons Leaders Can Learn From the VP Hopefuls

Local earned media is crucial for tailoring messages to specific audiences.

Exploring diverse media opportunities enhances visibility and message clarity.

Engaging with local and online platforms can position candidates as thought leaders. [ more ]

morepolitical-campaigns

#advertising

www.nytimes.com

Digital life

Real Estate Agents Take Over a Smaller Screen: Taxi TV

Taxi TV offers a fresh advertising platform for real estate, leveraging the captive audience of taxi passengers to boost engagement and recognition. [ more ]

Exchangewire

Marketing

ShowHeroes Scores Big for Electric Car Giant BYD at UEFA EURO 2024

ShowHeroes leveraged the UEFA Euro 2024 to enhance BYD's visibility among football fans, emphasizing innovative ad strategies and cultural engagement. [ more ]

Adweek

Marketing

The WSJ Offers Advertisers an Election Performance Guarantee

The Wall Street Journal offers a performance guarantee for advertisers during the election period to encourage continued ad spending. [ more ]

Forbes

Marketing

Do Attention Levels Drive Ad Effectiveness? Byron Sharp Says No

Attention metrics in advertising are gaining traction, but need careful evaluation.

Advertisers should focus on maximizing viewer engagement through attention scores.

Debate exists on the true value of attention metrics by experts in the field. [ more ]

Exchangewire

7 months ago

Marketing

Breakthrough Media Product for Brands: Data-Driven and Built for Purpose

Data-driven decision-making is crucial in advertising.

Efficiency and innovation in advertising need to be balanced. [ more ]

www.nytimes.com

Digital life

Real Estate Agents Take Over a Smaller Screen: Taxi TV

Taxi TV offers a fresh advertising platform for real estate, leveraging the captive audience of taxi passengers to boost engagement and recognition. [ more ]

Exchangewire

Marketing

ShowHeroes Scores Big for Electric Car Giant BYD at UEFA EURO 2024

ShowHeroes leveraged the UEFA Euro 2024 to enhance BYD's visibility among football fans, emphasizing innovative ad strategies and cultural engagement. [ more ]

Adweek

Marketing

The WSJ Offers Advertisers an Election Performance Guarantee

The Wall Street Journal offers a performance guarantee for advertisers during the election period to encourage continued ad spending. [ more ]

Forbes

Marketing

Do Attention Levels Drive Ad Effectiveness? Byron Sharp Says No

Attention metrics in advertising are gaining traction, but need careful evaluation.

Advertisers should focus on maximizing viewer engagement through attention scores.

Debate exists on the true value of attention metrics by experts in the field. [ more ]

Exchangewire

7 months ago

Marketing

Breakthrough Media Product for Brands: Data-Driven and Built for Purpose

Data-driven decision-making is crucial in advertising.

Efficiency and innovation in advertising need to be balanced. [ more ]

moreadvertising

english.elpais.com

4 days ago

Media industry

Kate Middleton's controversial strategy to control her cancer story

Kate Middleton's video on her chemotherapy journey evokes both public support and controversy regarding the royal family's intimate approach to communication. [ more ]

The Drum

Media industry

How to become an ace at newsjacking (to help your B2B brand become king)

Preparation is essential for brands to capitalize on newsjacking opportunities in the evolving news cycle. [ more ]

#trump

The American Conservative

Right-wing politics

Trump Must Ask These Questions Tuesday Night

Trump needs to effectively challenge Harris during the debate to extract substantive responses about her policies and plans. [ more ]

MyNorthwest.com

Marketing

Trump courts conservative male influencers to try to reach younger men

Donald Trump recognizes the importance of reaching younger voters through influencers and livestreaming platforms, acknowledging their potential in modern campaign strategies. [ more ]

The American Conservative

Right-wing politics

Trump Must Ask These Questions Tuesday Night

Trump needs to effectively challenge Harris during the debate to extract substantive responses about her policies and plans. [ more ]

MyNorthwest.com

Marketing

Trump courts conservative male influencers to try to reach younger men

Donald Trump recognizes the importance of reaching younger voters through influencers and livestreaming platforms, acknowledging their potential in modern campaign strategies. [ more ]

moretrump

Nieman Lab

Media industry

Rebooting the Minnesota Star Tribune: A conversation with Steve Grove

The Minnesota Star Tribune is refocusing on core areas to grow its subscriber base, while streamlining less relevant content. [ more ]

#public-relations

Podcaster News

Podcast

Podcast Discovery Announces New PR Hire - Podcaster News

Rebecca Adams joins Podcast Discovery as PR and Outreach Executive to enhance publicity for podcast clients.

Rebecca aims to leverage her media background to grow podcast audiences. [ more ]

Entrepreneur

Privacy professionals

Taylor Swift and Travis Kelce Might Have a Breakup PR Plan | Entrepreneur

Travis Kelce and Taylor Swift's breakup is rumored to be staged for media control, according to a leaked PR plan mentioning a breakup date of September 28. [ more ]

Axios

Media industry

JD Vance's "anytime, anywhere" media strategy

Sen. JD Vance adopts a proactive media strategy to engage with diverse outlets and address past controversial remarks. [ more ]

Podcaster News

Podcast

Podcast Discovery Announces New PR Hire - Podcaster News

Rebecca Adams joins Podcast Discovery as PR and Outreach Executive to enhance publicity for podcast clients.

Rebecca aims to leverage her media background to grow podcast audiences. [ more ]

Entrepreneur

Privacy professionals

Taylor Swift and Travis Kelce Might Have a Breakup PR Plan | Entrepreneur

Travis Kelce and Taylor Swift's breakup is rumored to be staged for media control, according to a leaked PR plan mentioning a breakup date of September 28. [ more ]

Axios

Media industry

JD Vance's "anytime, anywhere" media strategy

Sen. JD Vance adopts a proactive media strategy to engage with diverse outlets and address past controversial remarks. [ more ]

morepublic-relations

Event

Political Strategies & Influences: JD Vance's Engagement, Thiel's Funding, and GOP Dynamics

www.theguardian.com

Media industry

Why are so many Democratic politicians appearing on Fox News?

Politicians are engaging across media ideologies to capture undecided voters amidst a tight electoral landscape. [ more ]

The Drum

Marketing

Kingfisher's Eloi Casali on his brand marketing epiphany and the dangers of promotions

Eloi Casali transformed his view on branding, advocating its crucial impact on advertising effectiveness within the evolving digital landscape. [ more ]

#democratic-party

LGBTQ Nation

Left-wing politics

Pete Buttigieg smartly explains why he appears on Fox News so often - LGBTQ Nation

Transportation Secretary Pete Buttigieg appears on Fox News to reach viewers who might not otherwise hear Democratic messages. [ more ]

The New Yorker

Left-wing politics

A Congressional Democrat Explains Why He's Standing with Biden

Democrats are divided on President Biden's ability to beat Trump and govern, with concerns rising post-debate performance. [ more ]

LGBTQ Nation

Left-wing politics

Pete Buttigieg smartly explains why he appears on Fox News so often - LGBTQ Nation

Transportation Secretary Pete Buttigieg appears on Fox News to reach viewers who might not otherwise hear Democratic messages. [ more ]

The New Yorker

Left-wing politics

A Congressional Democrat Explains Why He's Standing with Biden

Democrats are divided on President Biden's ability to beat Trump and govern, with concerns rising post-debate performance. [ more ]

moredemocratic-party

Poynter

Media industry

Poynter/CPB's Digital Transformation Program provides the roadmap public media journalists need - Poynter

The Digital Transformation Program aids public media stations in developing audience-first, multi-platform strategies and operations through targeted training and coaching. [ more ]

Axios

Software development

ABC News debate rules include muted mics, despite Harris campaign's pushback

The value of journalism is in informing the public and promoting civic engagement. [ more ]

Coindesk

Cryptocurrency

Upstart 'Degenerate' Crypto-Culture Publication Bets on Print

Superbasedd aims to attract male audiences in the crypto space by leveraging the male-centric culture with a focus on appealing imagery and engaging content. [ more ]

WIRED

4 weeks ago

Media industry

It's a 'Hotties for Harris' World and We're Just Living in It

The DNC included creators to reach young voters through unique content and engagement strategies. [ more ]

#digital-marketing

The Drum

4 weeks ago

Marketing

Record-breaking 2024 US political ad spend likely to disrupt commercial media landscape

Political ad spending is reaching unprecedented levels, challenging brand advertisers.

Digital channels are increasingly dominant in political advertising strategies. [ more ]

The Drum

4 months ago

Marketing

Why agencies must live and breathe 'breakthrough' thinking for brands

Partnerships between brands, agencies, and media owners need to evolve in the new communications economy for success. [ more ]

The Drum

4 weeks ago

Marketing

Record-breaking 2024 US political ad spend likely to disrupt commercial media landscape

Political ad spending is reaching unprecedented levels, challenging brand advertisers.

Digital channels are increasingly dominant in political advertising strategies. [ more ]

The Drum

4 months ago

Marketing

Why agencies must live and breathe 'breakthrough' thinking for brands

Partnerships between brands, agencies, and media owners need to evolve in the new communications economy for success. [ more ]

moredigital-marketing

www.nytimes.com

1 month ago

Digital life

When a President Speaks After Prime Time, Who Listens?

Democrats face challenges in timing speeches to maximize audience engagement and reach persuadable voters. [ more ]

www.cnbc.com

1 month ago

Marketing

Democrats grant special convention access to more than 200 content creators

The DNC is leveraging digital content creators to reach and engage younger voters at the 2024 convention. [ more ]

Defector

1 month ago

Startup companies

'ESPN Bet' Is A Black Hole | Defector

ESPN is shifting focus towards promoting its betting platform rather than offering substantial insights into sports betting. [ more ]

Forbes

4 months ago

Media industry

Council Post: Why Earned Media Is The Force Multiplier For Sales And Marketing

Earned media fuels the communications ecosystem through credibility and reach, impacting brand awareness and business growth significantly. [ more ]

www.fastcompany.com

6 months ago

Graphic design

They made some of Nike's best ads for almost 20 years. Now they have a new agency

The trio behind iconic Nike campaigns opens new ad shop in LA.

Someplace offers brand strategy, creative development, production, and media strategy. [ more ]

Poynter

8 months ago

Media industry

CNN sets its sights on a world outside of TV - Poynter

CNN's new head, Mark Thompson, believes that the future of news is not linear TV, but rather digital platforms like smartphones.

Thompson plans to combine all of CNN's news operations under one umbrella to create a true multimedia strategy. [ more ]

Digiday

9 months ago

Marketing

23andMe bucks the linear TV decline with its return to the ad channel

23andMe, a biotechnology company, has returned to linear broadcast advertising to leverage the broad reach and storytelling capabilities of linear television.

The company's decision to return to linear advertising was driven by the impactful and unbelievable stories they received from customers for their campaign. [ more ]

RAIN News

Marketing

Ad Tech Tools Tame Trepidation in new Veritonic study

Audio advertising is effective and should be a priority in media strategies. [ more ]

www.mediaite.com

Left-wing politics

Maggie Haberman Says Trump Itching For Attention During Biden Debate Crisis Cycle: Wants The Narrative Back On Him'

Donald Trump is eager to re-enter the news cycle to shift the focus back to himself after weeks of coverage on President Biden. [ more ]

www.mediaite.com