If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it's time to reassess your media strategy.
Consumers are continuously telling brands and advertisers that they want to hear from them. Tools like Creative Measurement and Brand Lift exist to ensure that you're reaching your target audience at the right time, in the right place, and with the right message.
Fifty-one percent of respondents are more likely to purchase after hearing an audio ad, compared to seeing a billboard ad.
Veritonic discovered that two times per day (per ad) is better than three times per day for ad frequency.
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