#purchase-intent

#purchase-intent

Understanding online brand advocacy is crucial for targeting Gen Z consumers.

Brand-related factors influence behavior among Gen Z individuals, impacting purchase intent. [ more ]

CTV ad experience is a hot topic at CES.

Using an ad frequency cap of two or three exposures per program can positively impact brand recognition and purchase intent. [ more ]

Audio advertising is effective and should be a priority in media strategies. [ more ]