Both Walz and Vance leveraged news media appearances to garner attention and raise their profiles ahead of securing their spots on their respective tickets.
Local media allows you to tailor your message to a particular audience. It also provides an excellent opportunity to get comfortable answering questions from journalists.
Online media channels and podcast interviews often offer longer interview opportunities without any editing, which is valuable for leaders concerned about a message being taken out of context.
These journalists might better understand what you do and will likely ask more in-depth and technical questions, allowing you to explain a more complex topic.
#political-campaigns #media-strategy #public-relations #elections-2024 #vice-presidential-candidates
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