ShowHeroes strategically aligned BYD's campaign with the UEFA Euro 2024 to engage millions of football fans and promote electric vehicle awareness in the UK and Germany.
Georgie Meredith stated, 'BYD is currently rivalling Tesla ... we saw an opportunity to align BYD with a seismic cultural event; one that drew nearly 20 million viewers for the England final alone.'
The countdown design in our campaign particularly helped to grab audience attention during the matches, effectively driving emotional engagement through tailored creatives,
Using semantic targeting and rich media formats, ShowHeroes ensured that BYD's ads reached the most relevant audiences across sports and automotive categories, maximizing engagement.
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