Turner emphasized that the Digital Transformation Program provided his station with a clear roadmap, enabling them to shift their operational strategies and embrace a more digital-first approach, impacting various projects even after completion.
The program’s effectiveness was highlighted by Turner, who stated, 'DTP changed the way my station operates, providing us with the roadmap needed to navigate the complexities of the digital landscape successfully.'
With the success of the initial phase, the DTP will now expand over three years, offering training to even more public media stations, showcasing its growing significance in the media landscape.
Turner remarked on the essential combination of factors for success, mentioning that just like a great road trip, effective digital transformation requires a reliable vehicle, good company, and an exciting destination.
[
Collection
]
[
|
...
]