From a B2B perspective, newsjacking gives a brand scope to commentate on current events or news stories. If the publication includes commentary, it can help grow brand awareness.
When newsjacking is done well, it can position a brand to become a go-to for journalists seeking resources and knowledge. This enhances the brand's visibility and reliability.
Ensure a member of your team is tracking trends daily. Scan different apps every morning to find out what's going on in the world, and what's relevant to your brand.
Having team members starting earlier in the morning will give you a better chance of collating the content, getting approval, and reaching out effectively.
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