#newsjacking

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The Drum
1 week ago
Media industry

How to become an ace at newsjacking (to help your B2B brand become king)

Preparation is essential for brands to capitalize on newsjacking opportunities in the evolving news cycle. [ more ]
#marketing
Forbes
8 months ago
Media industry

Council Post: How Newsjacking Earns Coverage, Satisfies Clients And Builds Media Relationships

The average marketing budget for healthcare and pharmaceutical companies dropped by 8% from 2021 to 2022.
Newsjacking, which involves incorporating major news events into pitches to editors, can be an effective tactic in generating media coverage for clients. [ more ]
Entrepreneur
2 months ago
Marketing

Patagonia and Oatly Just Used This Clever Tactic for Better Brand Visibility - Here's How You Can Replicate It | Entrepreneur

Newsjacking involves leveraging trending news stories to enhance brand visibility and engagement. [ more ]
Forbes
8 months ago
Media industry

Council Post: How Newsjacking Earns Coverage, Satisfies Clients And Builds Media Relationships

The average marketing budget for healthcare and pharmaceutical companies dropped by 8% from 2021 to 2022.
Newsjacking, which involves incorporating major news events into pitches to editors, can be an effective tactic in generating media coverage for clients. [ more ]
Entrepreneur
2 months ago
Marketing

Patagonia and Oatly Just Used This Clever Tactic for Better Brand Visibility - Here's How You Can Replicate It | Entrepreneur

Newsjacking involves leveraging trending news stories to enhance brand visibility and engagement. [ more ]
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