Council Post: How Newsjacking Earns Coverage, Satisfies Clients And Builds Media Relationships
The average marketing budget for healthcare and pharmaceutical companies dropped by 8% from 2021 to 2022.
Newsjacking, which involves incorporating major news events into pitches to editors, can be an effective tactic in generating media coverage for clients. [ more ]
Council Post: How Newsjacking Earns Coverage, Satisfies Clients And Builds Media Relationships
The average marketing budget for healthcare and pharmaceutical companies dropped by 8% from 2021 to 2022.
Newsjacking, which involves incorporating major news events into pitches to editors, can be an effective tactic in generating media coverage for clients. [ more ]