In this election cycle, both Trump and Harris recognize the power of influencers as news sources, evolving campaigns to include outreach programs akin to traditional media.
Trump acknowledges the rise of livestreaming as part of 'the new wave' of information, as he seeks to connect with younger voters through platforms they frequent.
Campaigns are increasingly engaging with conservative influencers and content creators, recognizing their significance in reaching younger audiences who prefer non-traditional news sources.
Tammy Gordon highlights that influencers, once considered peripheral, have now become critical components of campaign strategy, resembling segments of the mainstream media.
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