Unprecedented levels of political ad spend are challenging brand advertisers as investments in political advertising may reach up to $12 billion before the November election.
Digital advertising is forecasted to attract $3.46 billion this election cycle, making up 28% of total spend, marking a 156% increase from 2020.
Vice President Kamala Harris has rapidly utilized social media to build campaign momentum, engaging with young voters through platforms like TikTok and X.
As political advertising spend rises, commercial advertisers face challenges from inflated inventory prices and the need to adapt their strategies to navigate changing media channels.
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