The participation of over 200 digital content creators at the Democratic National Convention reflects a strategic move to engage younger voters through social media platforms, enhancing the party's reach.
According to Cayana Mackey-Nance, the goal of involving creators is to multiply reach and ensure visibility during the convention, emphasizing the importance of democracy and engagement.
This approach marks a significant shift for the Democratic Party, as it formally integrates influencers into its convention strategy, acknowledging their role in shaping public discourse.
With a substantial portion of younger voters relying on platforms like TikTok for news, the DNC's initiative to involve social media creators is designed to effectively connect with this vital demographic.
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