How vitamin C and oranges became synonymous is part biology, part history, and part marketing. Sailors in the age of exploration carried citrus to ward off scurvy, vitamin C deficiency often decimated crews on board. Centuries later, American orange growers in the early 20th century faced mountains of surplus fruit and turned to advertising, positioning orange juice as the modern breakfast drink. That campaign, paired with the discovery of vitamins, cemented oranges as the cultural symbol for staying well.
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"... about 60 million to 70 million years back in our family tree, we lost the ability to produce vitamin C ourselves, whereas most other mammals can do this ... a lot of sour foods happen to have vitamin C. And that's one idea. Maybe we love sour food to keep ourselves flush with vitamin C."