Netflix Sees 150% Jump In Upfront Ad Sales This Year | AdExchangerNetflix's ad sales surged 150% this year during upfront negotiations, signaling growth in its advertising strategy.
WBD Reasserts Its Place In Ad-Supported Streaming | AdExchangerWarner Bros. Discovery focused on addressing skepticism around their ad sales negotiations during upfronts.
Amazon's first upfront promises full-funnel advertising at scale for allAmazon shifts to upfronts, showcases video ad offerings with A-listers, emphasizing scale.
Media Buying Briefing: The upfront season! Can't live with 'em, can't so easily change 'emThe traditional concept of upfronts may be outdated due to the evolving landscape of content and platforms.The expansion of content across various platforms has blurred the lines and necessitated a shift in focus towards owning content rights.