Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?Economic uncertainty due to tariffs is impacting advertising budgets, especially in the automotive sector.
Will Trump's tariffs crash TV's spring ad-selling party?Economic uncertainty and fluctuating tariffs impact ad commitments for networks and streamers.
Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?Economic uncertainty due to tariffs is impacting advertising budgets, especially in the automotive sector.
Will Trump's tariffs crash TV's spring ad-selling party?Economic uncertainty and fluctuating tariffs impact ad commitments for networks and streamers.
Netflix Sees 150% Jump In Upfront Ad Sales This Year | AdExchangerNetflix's ad sales surged 150% this year during upfront negotiations, signaling growth in its advertising strategy.
WBD Reasserts Its Place In Ad-Supported Streaming | AdExchangerWarner Bros. Discovery focused on addressing skepticism around their ad sales negotiations during upfronts.
Amazon's first upfront promises full-funnel advertising at scale for allAmazon shifts to upfronts, showcases video ad offerings with A-listers, emphasizing scale.