#creator-content

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Marketing tech
fromForbes
2 months ago

Why We're Headed To An Upfront Revolution, Starring Creators

The advertising industry is shifting towards creator content in response to declining linear TV viewership.
fromDigiday
2 months ago
Marketing

Marketers remain cautious about investing in Snapchat amid TikTok uncertainty

Snapchat is working to attract ad dollars by highlighting its monetization tools and creator content, but agencies haven't seen significant shifts in budgets yet.
Marketing tech
fromForbes
2 months ago

Why We're Headed To An Upfront Revolution, Starring Creators

The advertising industry is shifting towards creator content in response to declining linear TV viewership.
fromDigiday
2 months ago
Marketing

Marketers remain cautious about investing in Snapchat amid TikTok uncertainty

Snapchat is working to attract ad dollars by highlighting its monetization tools and creator content, but agencies haven't seen significant shifts in budgets yet.
more#advertising
fromLindsey Gamble
3 months ago
Marketing

Delta and YouTube Partner for In-Flight Entertainment, Offering YouTube Premium and Music Access to Passengers - Lindsey Gamble

Creator content is becoming a dominant form of entertainment, especially during travel.
Marketing
fromLindsey Gamble
6 months ago

Meta Enhances Partnership Ads with Creator Testimonials, Collection Ads, and New Hub - Lindsey Gamble

Meta enhances Partnership Ads with creator testimonials and content in Collection Ads, boosting influencer marketing effectiveness.
The Partnership Ads Hub streamlines ad management for brands.
fromEMARKETER
7 months ago
Marketing

Snapchat and Gen Z shoppers are most influenced to buy from creators

Snapchat excels in creator-driven shopping among social platforms, especially for Gen Z.
Engagement with creator content for purchases varies significantly across age groups, with younger shoppers leading.
Facebook's older user base results in lower rates of creator-driven shopping.
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