TikTok Adds More Control Options to Smart+ Campaigns
Briefly

TikTok Adds More Control Options to Smart+ Campaigns
"First off, TikTok's adding "Auto-select" to its Smart+ process, which will scan your existing ads and eligible creator content from TikTok One, then recommend the best-performing creatives for your brand and campaign goals."
"Smart+ now allows advertisers to preview every possible creative combination before it goes live, directly within TikTok Ads Manager. This upgrade provides full visibility into what will actually run, making it easier to spot errors, make changes, streamline creative approvals, and accelerate iteration."
TikTok is adding an Auto-select feature to Smart+ that scans existing ads and eligible creator content from TikTok One and recommends the best-performing creatives based on brand and campaign goals. Smart+ now lets advertisers preview every possible creative combination before it goes live directly within TikTok Ads Manager. Advertisers gain full visibility into what will run, which helps identify errors, make edits, streamline creative approvals, and accelerate iteration. The combination of automated creative selection and preview capability aims to improve efficiency, reduce risk of mistakes in live campaigns, and optimize creative performance through faster testing and deployment.
Read at Social Media Today
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