#hispanic-marketing

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Media industry
fromAdExchanger
11 hours ago

TelevisaUnivision's Upfront Pitch To Advertisers: 'We Get Hispanics' | AdExchanger

TelevisaUnivision is pitching sports, streaming, and culture to reach Hispanic audiences with exclusive rights and fast-growing ViX offerings.
fromBustle
3 months ago

Melissa McCarthy's e.l.f. Cosmetics Super Bowl Ad Is A Telenovela Fever Dream

Released on Feb. 3, e.l.f.'s latest Super Bowl swing sees McCarthy in full panic mode, racing to learn Spanish ahead of Bad Bunny's halftime performance. After crashing her car, she wakes up in a hospital only to learn she has one day to become fluent. With the help of a hot doctor played by Nicholas Gonzalez - and e.l.f.'s Glow Reviver Lip Oil, naturally - McCarthy transforms into "Melisa." But not before legendary telenovela villain Itatí Cantoral, cast as a jealous nurse, completely loses it over Melisa's suddenly perfect pronunciation and main character moment.
Marketing
fromForbes
1 year ago

Third-Party Verification: A Tailored Approach For The Hispanic Market

To effectively reach Hispanic audiences, brands need to re-evaluate their marketing approaches and improve verification tools that currently misclassify culturally nuanced content.
Media industry
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