#super-bowl-ad

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#marketing-strategy
Marketing Dive
1 month ago
Marketing

Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer

CeraVe's successful Super Bowl ad leaned on social and earned media buzz, employing a unique strategy to engage younger consumers tired of traditional advertising. [ more ]
Figma
3 months ago
UX design

The Anatomy of a Super Bowl Ad | Figma Blog

Duo, the Duolingo owl mascot, starred in a bold five-second Super Bowl ad with an absurd concept to generate conversation and engagement.
Duolingo's decision to run a Super Bowl ad was driven by a desire to be part of culture and capitalize on a huge audience for increased virality. [ more ]
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#controversy
www.nytimes.com
3 months ago
Privacy technologies

Opinion | The Meaning of the Super Bowl He Gets Us' Ad

A controversial ad about Jesus Christ aired during the Super Bowl, sparking anger among Christians
The ad, created by a group called He Gets Us, aims to reintroduce Jesus as a figure of unconditional love and acceptance [ more ]
The Nation
3 months ago
Privacy technologies

RFK Jr. Has Lost His Way

The Super Bowl ad supporting Robert F. Kennedy Jr. caused controversy by using his assassinated uncle, President John F. Kennedy, and his late mother in the ad.
RFK Jr.'s extended family, including Bobby Shriver, objected to the ad and criticized Kennedy's views on science, vaccines, and healthcare equity. [ more ]
morecontroversy
The Drum
3 months ago
Marketing

Best Ads of the Week: Adidas collabs with The Stone Roses & Bodyarmor makes ad with AI

Expedia launched a new ad campaign to inspire people to see the Northern Lights
Elf Cosmetics featured Judge Judy in their Super Bowl ad [ more ]
#google
Axios
3 months ago
Artificial intelligence

Microsoft's game-changing Super Bowl ad for AI

AI can be a catalyst for personal and professional growth.
Microsoft and Google are reframing AI as a tool for personal liberation. [ more ]
Adweek
3 months ago
Marketing

Google Pixel Celebrates Accessibility in Its Latest Super Bowl Ad

Google continues its trend of highlighting the capabilities of its Pixel camera in its Super Bowl ads.
The 2024 ad titled 'Javier in Frame' showcases the Guided Frame accessibility tool, which helps blind and low-vision individuals take photos. [ more ]
moregoogle
Los Angeles Times
3 months ago
California

RFK Jr. apologizes to family for Super Bowl ad that invoked President John F. Kennedy

The Kennedy family expressed their disapproval of a Super Bowl ad featuring Robert F. Kennedy Jr.'s independent presidential campaign.
Robert F. Kennedy Jr. apologized for any pain caused to his family but continued to promote the ad on social media. [ more ]
#beyonce
PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news
3 months ago
Music

Beyonce announces new country album Act II with two new singles

Beyoncé announced her upcoming country-inspired album Act II during a Super Bowl ad.
This will be Beyoncé's first full country album, although she has flirted with the genre in the past. [ more ]
Bustle
3 months ago
Music

THIS IS NOT A DRILL: Beyonce Announces New Album

Beyonce is releasing 'act ii' of her three-act project on March 29, and it appears to be a country album.
She released two new songs, 'Texas Hold 'Em' and '16 Carriages,' which showcase her country sound. [ more ]
Adweek
3 months ago
Marketing

How Ogilvy Created 3 of the Buzziest Super Bowl Ads

Ogilvy's Super Bowl ad featuring Beyoncé helped the agency win the night
Ogilvy's success is attributed to its global network and ability to show up in culture [ more ]
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#backlash
SFGATE
3 months ago
Privacy technologies

Super Bowl viewers baffled by 'foot fetish' commercial

The evangelical Christian group's Super Bowl ad featuring photos of feet may have backfired.
The ad received backlash and confusion on social media for its focus on feet and its ties to conservative causes. [ more ]
New York Post
3 months ago
Privacy technologies

Uber Eats replaces controversial portion of Super Bowl ad after backlash

Uber Eats removed a part of its Super Bowl ad after facing backlash over a scene that mocked people with peanut allergies.
The ad originally featured a man eating peanut butter and making light of the fact that it contains peanuts, which can trigger life-threatening allergic reactions. [ more ]
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#martin-scorsese
WIRED
3 months ago
Digital life

Martin Scorsese's Squarespace Super Bowl Ad Wants You to Put Down Your Phone

Martin Scorsese talks about his new Super Bowl ad for Squarespace and the rise of AI in filmmaking.
Scorsese reflects on the transition of visual media consumption from radio to television to film, and now to platforms like TikTok. [ more ]
Creative Bloq
3 months ago
Web design

Did Martin Scorsese's Super Bowl ad just prove the importance of web design?

Squarespace has enlisted Martin Scorsese to direct and star in their Super Bowl ad, which highlights the importance of having a website in today's digital culture.
The ad suggests that a website provides more credibility and the ability to effectively communicate a message compared to relying solely on social media platforms. [ more ]
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#uber-eats
The Drum
3 months ago
Online marketing

The story behind Uber Eats' unforgettable Super Bowl spot

The initial brief for the Uber Eats Super Bowl ad was to remind people that they can get anything delivered with the app, not just take out.
The creative team decided to create a humorous and authentic ad that showcased real-life scenarios where Uber Eats could be useful, rather than relying on hyperbole or exaggeration. [ more ]
The Drum
3 months ago
Online marketing

Ad of the Day: Uber Eats' forgetful Super Bowl ad features Jennifer Anniston & Beckhams

The full Uber Eats Super Bowl ad has been released, following the success of the teaser featuring David and Victoria Beckham.
The ad revolves around the theme of forgetfulness, with various celebrities struggling to remember things. [ more ]
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Boston Condos For Sale Ford Realty
3 months ago
Privacy technologies

Real Estate Company Spending Big Money On Ads Boston Condos For Sale Ford Realty

Century 21 spent $3.5 million on a Super Bowl ad.
This is the first Super Bowl ad by a real estate brokerage in 21 years. [ more ]
www.fastcompany.com
3 months ago
Marketing

Why State Farm's Arnold Schwarzenegger Super Bowl ad is a movie

State Farm is using Arnold Schwarzenegger to promote its Super Bowl ad, Agent State Farm, which also serves as a movie trailer.
The ad focuses on State Farm's tagline, 'Like a good neighbor, State Farm is there,' and aims to reinforce the brand's image in a fun and humorous way. [ more ]
The Drum
3 months ago
Marketing

Ad of the Day: Kate McKinnon trolls Pete Davidson in Hellmann's Super Bowl spot

Hellmann's releases anticipated Super Bowl ad starring Kate McKinnon and Pete Davison
The ad showcases Hellmann's 'Make Taste not Waste' strategy [ more ]
www.theguardian.com
3 months ago
Digital life

Forty years ago Apple debuted a computer that changed our world, for good or ill | Siva Vaidhyanathan

The iconic Apple ad from Super Bowl XVIII in 1984 set the tone for a techno-optimistic future that dominated the 21st century.
Apple's launch of the Macintosh computer in 1984 changed the way we experience culture and each other, influencing daily life in ways that were unimaginable at the time. [ more ]
Modern Retail
5 months ago
Marketing

Temu is using its lawsuit against Shein as a PR engine

The mobile shopping app Temu, owned by PDD Holdings, has filed a lawsuit against online shopping platform Shein, accusing the company of intimidating suppliers.
Temu strategically mentioned its upcoming Super Bowl ad in the lawsuit, aiming to generate coverage and tie the legal action to its advertising plans. [ more ]
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