#super-bowl-ad

#super-bowl-ad

The new AI platform, founded by Crypto.com CEO and co-founder Kris Marszalek, reportedly spent a whopping $85 million on the Super Bowl spot, only to garner so much traffic that he had to post on X: "Insane traffic levels. We prepared for scale, but not for THIS," followed by three fire emojis.

The rocket company ran its first Super Bowl ad for its Starlink satellite internet on Sunday, the first time any of Elon Musk's companies have run an ad at the showpiece event. The 30-second spot features audio from a speech by legendary science-fiction author Arthur C. Clarke, set to footage of SpaceX's Falcon 9 and Starship rocket boosters returning to Earth. It shows Starlink operating in a series of remote locations and touts the satellite internet service's mission of "fast, affordable internet, available everywhere."

Released on Feb. 3, e.l.f.'s latest Super Bowl swing sees McCarthy in full panic mode, racing to learn Spanish ahead of Bad Bunny's halftime performance. After crashing her car, she wakes up in a hospital only to learn she has one day to become fluent. With the help of a hot doctor played by Nicholas Gonzalez - and e.l.f.'s Glow Reviver Lip Oil, naturally - McCarthy transforms into "Melisa." But not before legendary telenovela villain Itatí Cantoral, cast as a jealous nurse, completely loses it over Melisa's suddenly perfect pronunciation and main character moment.

The ad begins with a family posing for photos while a fast-moving piano riff plays, reminiscent of the title sequence of the hit HBO show Succession,