Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer
CeraVe's successful Super Bowl ad leaned on social and earned media buzz, employing a unique strategy to engage younger consumers tired of traditional advertising.
The Anatomy of a Super Bowl Ad | Figma Blog
Duo, the Duolingo owl mascot, starred in a bold five-second Super Bowl ad with an absurd concept to generate conversation and engagement.
Duolingo's decision to run a Super Bowl ad was driven by a desire to be part of culture and capitalize on a huge audience for increased virality.
Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer
CeraVe's successful Super Bowl ad leaned on social and earned media buzz, employing a unique strategy to engage younger consumers tired of traditional advertising.
The Anatomy of a Super Bowl Ad | Figma Blog
Duo, the Duolingo owl mascot, starred in a bold five-second Super Bowl ad with an absurd concept to generate conversation and engagement.
Duolingo's decision to run a Super Bowl ad was driven by a desire to be part of culture and capitalize on a huge audience for increased virality.
Opinion | The Meaning of the Super Bowl He Gets Us' Ad
A controversial ad about Jesus Christ aired during the Super Bowl, sparking anger among Christians
The ad, created by a group called He Gets Us, aims to reintroduce Jesus as a figure of unconditional love and acceptance
RFK Jr. Has Lost His Way
The Super Bowl ad supporting Robert F. Kennedy Jr. caused controversy by using his assassinated uncle, President John F. Kennedy, and his late mother in the ad.
RFK Jr.'s extended family, including Bobby Shriver, objected to the ad and criticized Kennedy's views on science, vaccines, and healthcare equity.
Opinion | The Meaning of the Super Bowl He Gets Us' Ad
A controversial ad about Jesus Christ aired during the Super Bowl, sparking anger among Christians
The ad, created by a group called He Gets Us, aims to reintroduce Jesus as a figure of unconditional love and acceptance
RFK Jr. Has Lost His Way
The Super Bowl ad supporting Robert F. Kennedy Jr. caused controversy by using his assassinated uncle, President John F. Kennedy, and his late mother in the ad.
RFK Jr.'s extended family, including Bobby Shriver, objected to the ad and criticized Kennedy's views on science, vaccines, and healthcare equity.
Super Bowl viewers baffled by 'foot fetish' commercial
The evangelical Christian group's Super Bowl ad featuring photos of feet may have backfired.
The ad received backlash and confusion on social media for its focus on feet and its ties to conservative causes.
Uber Eats replaces controversial portion of Super Bowl ad after backlash
Uber Eats removed a part of its Super Bowl ad after facing backlash over a scene that mocked people with peanut allergies.
The ad originally featured a man eating peanut butter and making light of the fact that it contains peanuts, which can trigger life-threatening allergic reactions.
Super Bowl viewers baffled by 'foot fetish' commercial
The evangelical Christian group's Super Bowl ad featuring photos of feet may have backfired.
The ad received backlash and confusion on social media for its focus on feet and its ties to conservative causes.
Uber Eats replaces controversial portion of Super Bowl ad after backlash
Uber Eats removed a part of its Super Bowl ad after facing backlash over a scene that mocked people with peanut allergies.
The ad originally featured a man eating peanut butter and making light of the fact that it contains peanuts, which can trigger life-threatening allergic reactions.
Did Martin Scorsese's Super Bowl ad just prove the importance of web design?
Squarespace has enlisted Martin Scorsese to direct and star in their Super Bowl ad, which highlights the importance of having a website in today's digital culture.
The ad suggests that a website provides more credibility and the ability to effectively communicate a message compared to relying solely on social media platforms.
Martin Scorsese's Squarespace Super Bowl Ad Wants You to Put Down Your Phone
Martin Scorsese talks about his new Super Bowl ad for Squarespace and the rise of AI in filmmaking.
Scorsese reflects on the transition of visual media consumption from radio to television to film, and now to platforms like TikTok.
Did Martin Scorsese's Super Bowl ad just prove the importance of web design?
Squarespace has enlisted Martin Scorsese to direct and star in their Super Bowl ad, which highlights the importance of having a website in today's digital culture.
The ad suggests that a website provides more credibility and the ability to effectively communicate a message compared to relying solely on social media platforms.
The story behind Uber Eats' unforgettable Super Bowl spot
The initial brief for the Uber Eats Super Bowl ad was to remind people that they can get anything delivered with the app, not just take out.
The creative team decided to create a humorous and authentic ad that showcased real-life scenarios where Uber Eats could be useful, rather than relying on hyperbole or exaggeration.
Ad of the Day: Uber Eats' forgetful Super Bowl ad features Jennifer Anniston & Beckhams
The full Uber Eats Super Bowl ad has been released, following the success of the teaser featuring David and Victoria Beckham.
The ad revolves around the theme of forgetfulness, with various celebrities struggling to remember things.
The story behind Uber Eats' unforgettable Super Bowl spot
The initial brief for the Uber Eats Super Bowl ad was to remind people that they can get anything delivered with the app, not just take out.
The creative team decided to create a humorous and authentic ad that showcased real-life scenarios where Uber Eats could be useful, rather than relying on hyperbole or exaggeration.
Ad of the Day: Uber Eats' forgetful Super Bowl ad features Jennifer Anniston & Beckhams
The full Uber Eats Super Bowl ad has been released, following the success of the teaser featuring David and Victoria Beckham.
The ad revolves around the theme of forgetfulness, with various celebrities struggling to remember things.
Why State Farm's Arnold Schwarzenegger Super Bowl ad is a movie
State Farm is using Arnold Schwarzenegger to promote its Super Bowl ad, Agent State Farm, which also serves as a movie trailer.
The ad focuses on State Farm's tagline, 'Like a good neighbor, State Farm is there,' and aims to reinforce the brand's image in a fun and humorous way.
Ad of the Day: Kate McKinnon trolls Pete Davidson in Hellmann's Super Bowl spot
Hellmann's releases anticipated Super Bowl ad starring Kate McKinnon and Pete Davison
The ad showcases Hellmann's 'Make Taste not Waste' strategy
Forty years ago Apple debuted a computer that changed our world, for good or ill | Siva Vaidhyanathan
The iconic Apple ad from Super Bowl XVIII in 1984 set the tone for a techno-optimistic future that dominated the 21st century.
Apple's launch of the Macintosh computer in 1984 changed the way we experience culture and each other, influencing daily life in ways that were unimaginable at the time.
Temu is using its lawsuit against Shein as a PR engine
The mobile shopping app Temu, owned by PDD Holdings, has filed a lawsuit against online shopping platform Shein, accusing the company of intimidating suppliers.
Temu strategically mentioned its upcoming Super Bowl ad in the lawsuit, aiming to generate coverage and tie the legal action to its advertising plans.