"NBCUniversal used its upfront event to peacock its strides in outcomes-based measurement. Its new Performance Insights Hub will fully roll out this year to provide buyers with access to a long list of outcomes-based measurement and data providers. NBCU also flexed its ad precision muscles by reminding buyers it has a platform to help them retarget viewers on linear TV to drive - you guessed it - outcomes."
"Fox sandwiched a rehash of its Tubi NewFront between not-so-humble brags about its audience engagement alongside celebrity appearances by TV personalities Gordon Ramsay and Michael Imperioli, who played Chrissy in "The Sopranos." Fox execs assured media buyers in the room that its content is pulling in more Gen Z viewers who are particularly engaged. And engagement leads to, of course, ad performance."
"The ecommerce behemoth has arguably the clearest path to proving video ad performance - it quite literally runs an online shopping hub and a streaming service underpinned by the same audience and identity graph. But to stand out from every other media company bragging about performanc"
Major media companies and streamers held upfront events across New York City, with a consistent focus on performance. NBCUniversal highlighted outcomes-based measurement through a Performance Insights Hub and emphasized ad precision for retargeting on linear TV. Fox combined a Tubi NewFront rehash with claims of audience engagement, including assurances that content is drawing more Gen Z viewers. Amazon leveraged its shared audience and identity graph across shopping and streaming to demonstrate video ad performance. TelevisaUnivision, Disney, Warner Bros. Discovery, Netflix, and YouTube also presented their offerings, with brand moments and product messaging tied to measurable results and improved advertising effectiveness.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]