fromEntrepreneur
1 day agoStop Losing Customers - 5 Friction Fixes That Boost Conversions | Entrepreneur
At Bask Health, we once forced every new patient to download a separate app just to upload their ID. Only 40% of them made it through. Six weeks of development, thousands of dollars spent, and we called it a funnel. That one decision cost us more patients than any Facebook ad ever brought in. Turns out, healthcare has a cart abandonment problem, just like ecommerce. But instead of a forgotten pair of sneakers, it's unbooked visits, lost revenue and patients who still need help.
Healthcare