#supply-path-optimisation

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Marketing tech
fromExchangewire
17 hours ago

Beyond the Buzzwords: Strategic Predictions for Programmatic in 2026

Programmatic media buying in 2026 will prioritize technological sophistication and ecosystem integrity, emphasizing transparency, performance, AI automation, and optimized supply paths.
Marketing tech
fromExchangewire
3 months ago

PubMatic Partners with Cedara to Advance Sustainable Advertising Across Omnichannel Campaigns

PubMatic partners with Cedara to integrate sustainability signals into its buyer platform, enabling advertisers to optimize media supply paths for lower environmental impact.
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