#smbs

#smbs

Small and medium businesses (SMBs) often make up the majority of a company's customer base, yet many are served through generic, one-size-fits-all approaches that lead to poor engagement and conversion. A digital-first customer acquisition strategy can change that. Some companies are already doing this successfully. One Fortune 50 technology company now generates 20% of its total revenue from SMBs by centralizing digital orchestration and automating how it attracts, qualifies, serves and supports small business customers.

Recently news outlets reported that layoff announcements have reached pandemic levels, which is highly concerning, but certainly not unforeseen. At the beginning of 2025, the World Economic Forum reported that 41% of organizations were planning to trim their workforces in the face of rapidly advancing AI. In the second half of the year, six in 10 business leaders were planning headcount reductions.

We're only halfway into the year, but the number of ransomware attacks has already doubled, signifying that these attacks remain effective and profitable enough for cyber criminals to ramp up their efforts.

We just had to repackage right size and appropriately price a product line that fit into those spaces.