#smbs
#smbs
[ follow ]
fromRetail Dive
3 weeks agoActivating the long tail: How retailers are using digital tools to turn SMBs into scalable growth
Small and medium businesses (SMBs) often make up the majority of a company's customer base, yet many are served through generic, one-size-fits-all approaches that lead to poor engagement and conversion. A digital-first customer acquisition strategy can change that. Some companies are already doing this successfully. One Fortune 50 technology company now generates 20% of its total revenue from SMBs by centralizing digital orchestration and automating how it attracts, qualifies, serves and supports small business customers.
Marketing tech
fromFortune
1 month agoOur data shows that companies of 500 and fewer workers mostly avoided the AI layoffs. They're making AI work for them | Fortune
Recently news outlets reported that layoff announcements have reached pandemic levels, which is highly concerning, but certainly not unforeseen. At the beginning of 2025, the World Economic Forum reported that 41% of organizations were planning to trim their workforces in the face of rapidly advancing AI. In the second half of the year, six in 10 business leaders were planning headcount reductions.
Artificial intelligence
Artificial intelligence
fromComputerworld
2 months agoMicrosoft drops M365 Copilot price for SMBs, upgrades free Copilot Chat
M365 Copilot adoption remains nascent as customers in pilots face data governance, user adoption, and uncertain-value challenges, while lower pricing and new offerings target SMB uptake.
Marketing tech
fromDigiday
2 months agoIndependent agencies face new frontier as agency-in-a-box tools democratize creativity
AI-powered agency-in-a-box tools let SMBs create and manage marketing campaigns in-house, reducing agency budgets and pressuring independent creative agencies' revenue and roles.
Television
fromAdExchanger
4 months agoSMBs Drive AI-Fueled Ad Growth; Advertisers Pull Spots From Anti-Kimmel TV Affiliates | AdExchanger
AI-driven ad targeting will likely raise prices for high-performing inventory without dramatically expanding overall digital ad market, though SMB adoption could broaden demand.
Business
fromEntrepreneur
4 months agoExpanding Your Small Business? You Need to Prepare For This Money Challenge | Entrepreneur
Currency volatility poses significant financial risk for U.S. SMBs operating internationally, affecting profits, costs, forecasting, and budgeting unless proactively managed.
fromIT Pro
6 months agoThe ransomware boom shows no signs of letting up - and these groups are causing the most chaos
We're only halfway into the year, but the number of ransomware attacks has already doubled, signifying that these attacks remain effective and profitable enough for cyber criminals to ramp up their efforts.
Miscellaneous
[ Load more ]