
"For decades, European accounting has been dominated by local giants like Visma, Sage, and Cegid, shielded by complex tax rules and national standards. But two major forces, AI and new EU regulations, are dismantling those barriers. The EU's VAT in the Digital Age (ViDA) initiative, set to mandate digital invoicing and reporting by 2030, is pushing millions of companies to modernize. Meanwhile, AI is now capable of automating bookkeeping, reconciliations, and VAT filings, adapting seamlessly to local accounting and taxation rules."
"Yes, it's a crowded space, but the upside is enormous. We're watching a €5 billion category expand toward €50 billion, and I genuinely believe Pascar and Lucas have what it takes to capture it. Winning here comes down to ruthless execution, smart distribution, and sharp product decisions. They move fast, think clearly, and execute with strategic precision. In a market that rewards speed and conviction, they're exactly the kind of founders who can build one of the category-defining companies in Europe"
Europe's 25 million small and medium-sized businesses spend nearly €100 billion annually on accounting, much of it on repetitive, manual tasks amenable to automation. Sumary, a Copenhagen startup, is building an AI-native accounting platform to automate bookkeeping, transaction matching, reconciliations, and VAT filings across diverse local rules. Sumary raised €3.6 million (about $4.2M) in a pre-seed round led by byFounders and Partech with high-profile angels. EU initiatives such as VAT in the Digital Age (ViDA) will mandate digital invoicing and reporting by 2030, accelerating modernization. Market incumbents and national fragmentation present both barriers and opportunity for a fast, well-executed entrant.
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