Small to medium-sized businesses (SMBs) are struggling to navigate the tumultuous landscape created by President Trump's tariffs, with efficiency and adaptability becoming essential for their marketing strategies. Business leaders like Kimberlee Vaccarella of Bogg Bag express concern over unpredictable tariffs impacting their supply chains and marketing efforts. As uncertainties grow, companies are forced to reassess their spending and long-term commitments. Additionally, a group of SMBs is challenging the legality of the tariffs through a lawsuit, indicating widespread frustration with the economic implications and operational complexities introduced by these tariffs.
It's a guessing game every day," Kimberlee Vaccarella, CEO and founder of Bogg Bag, told Digiday, adding, "There's so many moving parts there that it's hard.
Tariffs are also impacting marketing decisions. If products aren't delivered because of the tariffs, marketing campaigns are moot," she added.
On April 14, a group of small businesses filed a lawsuit arguing the tariffs were illegal under the International Emergency Economic Powers Act (IEEPA).
While neither Each & Every nor Naturepedic have direct manufacturing or production materials coming from China, both source materials from other parts of the globe.
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