fromThe Conversation
1 day agoMichelin-star restaurants' quiet luxury approach to marketing has to adapt in the era of social media
Chanel, Christian Louboutin and Hermès are names that are synonymous with luxury, signifying elegance, craftmanship and prestige. These brands often use subtle, mysterious signals to communicate their status - things like minimalist designs or the red sole on a Louboutin shoe. Often termed "quiet luxury", this trend is also seen in the world of high-end dining. This approach to luxury branding is aimed at creating a desire in consumers to learn these signals.
Marketing







