#quiet-luxury

#quiet-luxury

The traditional marketing playbook dictates no stone shall be left unturned when it comes to publicity: Brands must cast their nets widely, grab attention with huge promotional blitzkriegs and generate maximum buzz.

"Quiet luxury was instantly adopted by the players in this space as a way to speak to their success through what they wear. It's designed to go unnoticed, even if they're publicly powerful and influential figures."