Sofia Richie Grainge is transitioning into her 'Investor Era' with an equity stake in the fashion tech platform ShopMy, signaling a shift from setting trends to influencing business. Her wedding showcased her style, establishing her as a cultural icon. ShopMy, co-founded in 2020, has facilitated over $500 million in brand sales through creator partnerships. The platform’s new feature, Circles, allows personal shopping experiences. Richie Grainge aims to shape the future of style commerce with a focus on meaningful participation in the industry's dialogue.
Sofia Richie Grainge is stepping into her 'Investor Era' with an equity stake in ShopMy, a fashion tech platform, expanding her influence from trendsetter to business leader.
ShopMy has become a performance marketing powerhouse, facilitating brand and creator partnerships that result in significant brand sales and providing creators with platforms to showcase their recommendations.
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