"Pantone has chosen its 2026 Color of the Year, and depending on how you look at it, it could be colorless or the reflection of every color. The "color?" White. Cloud Dancer (PANTONE 11-4201) to be more exact. The company described it as "a lofty white that serves as a symbol of calming influence in a society rediscovering the value of quiet reflection" in an announcement Thursday."
"Every year since 1999, Pantone, widely considered the world's authority on color, has selected a shade it projects will represent and define the year ahead a prediction of the upcoming year's global mood and culture. The chosen color sits at the forefront of Pantone's brand identity for the year, appearing in everything from commercials and Pantone-branded merchandise, to external brand and artist collaborations."
Pantone selected Cloud Dancer (PANTONE 11-4201), a lofty white, as the 2026 Color of the Year, framed as a symbol of calming influence and quiet reflection. The decision places the hue at the center of Pantone's annual branding, licensing, and product collaborations across categories such as electronics, office supplies, furniture, and toys. The Color of the Year functions as a global forecast influencing consumer purchases, fashion, design, and lifestyle trends while also reflecting existing movements like quiet luxury and understated, logo-free neutrals. Laurie Pressman emphasized that the choice reflects consumer desires for calm and simplicity. 2026 marks the first time a shade of white received the designation.
Read at www.npr.org
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