The Sun Valley Conference, hosted by Allen & Co. for over four decades, attracts elite moguls from tech and entertainment for networking. Attendees dress in understated fashion, favoring polos, vests, and jeans, maintaining consistency over the years. The concept of 'quiet luxury' reflects a preference for simplistic yet high-quality clothing, allowing wealthy individuals to signal status discreetly. Stylist Mary Komick notes that this style has become an ironic staple at the event, with attendees choosing muted color palettes and refined tailor-made outfits to impress peers while remaining low-key.
"Quiet luxury was instantly adopted by the players in this space as a way to speak to their success through what they wear. It's designed to go unnoticed, even if they're publicly powerful and influential figures."
"The color palettes are muted shades or monochromatic neutral, and their clothes are refined, clean cut and tailored. They're showing off to each other, with their stealth luxe style noticeably recognized by those in these circles."
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