The spot leans into a long running internet joke suggesting that any basketball player who gets close to Jenner is subject to unfortunate consequences. Fueled by memes, real life coincidences, and fan speculation, the so-called Kardashian Kurse is not denied but addressed directly, with Jenner referencing her previous basketball relationships. With a self aware wink, the commercial suggests that while the internet has been busy theorizing, Jenner has been doing something more strategic and likely Kris Jenner approved, betting on it.
It's possible that you've been aware of a rumor across the last few years that Kendall is actually a lesbian, and has resisted coming out publicly for fear of damaging the KarJenner dynasty. (For the record, this is all news to me - but, hey, information travels in many different ways.) Well, Kendall recently appeared on Owen Thiele's In My Dreams podcast, and she responded to the rumors head-on. Her response was very interesting!