"If you have scrolled through TikTok or Instagram anytime in the last six months, you have definitely seen it. The pleated white skirts. The V-neck cable knit sweaters tied loosely around the shoulders. The crisp collars and the retro sneakers. Suddenly, everyone looks like they are on their way to a country club, even if the closest they have ever been to a racquet is watching Challengers or seeing highlights of Wimbledon."
"We are witnessing a massive shift in fashion known as "tenniscore." It is the latest evolution of athleisure, but with a preppy, polished twist. It's no longer just about performance; it's about the aesthetic of the lifestyle. For retailers and marketers, this is a golden moment. The consumer base for tennis apparel has expanded far beyond actual athletes. You aren't just selling to the person with a killer backhand anymore;"
Tenniscore describes a surge in tennis-inspired clothing characterized by pleated skirts, V-neck cable-knit sweaters, crisp collars, and retro sneakers. Social media has swung from oversized, logo-driven streetwear toward cleaner, preppy aesthetics aligned with quiet luxury and old-money cues. Tennis apparel signals leisure, summer, and a specific exclusive social life, letting consumers adopt aspirational status markers without paying membership fees. The trend expands the customer base beyond athletes to lifestyle-driven shoppers seeking an off-duty pro look. Retailers and marketers can convert social engagement into sales by positioning products as accessible status goods and aligning creative with this aspirational narrative.
Read at Social Media Explorer
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