Louis Vuitton has launched a new menswear line designed by Pharrell Williams, embracing a refined aesthetic characterized by neutral tones and tailored silhouettes. The collection deviates from the extravagant styles of previous years, featuring 60 pieces in earthy colors, aiming to align with the current trend of quiet luxury. This strategic shift comes amid LVMH's struggle with declining profits and a challenging luxury market, signaling a potential revival strategy for the iconic fashion house.
Gone are flashy colors and logos - Louis Vuitton unveiled its new men's line in all its neutral-toned, quiet luxury glory on Tuesday in Paris.
Previous spring collections leaned heavily on spectacle- too many bags, logos, and runway theatrics. Here, Pharrell traded that for clarity and purpose.
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