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fromTechRepublic
2 weeks agoCheckout Optimization Guide for Ecommerce Teams
According to Baymard Institute's analysis of 50 studies, the average online shopping cart abandonment rate is about 70.22%, meaning roughly seven out of every 10 shoppers who add items to a cart never complete the purchase. In most cases, lost conversions are not driven by a lack of intent but by friction during checkout. Checkout optimization focuses on removing that friction between purchase intent and payment confirmation. Across both small ecommerce stores and global marketplaces, four principles consistently drive measurable improvements: speed, pricing transparency,
E-Commerce
UK politics
fromBusiness Matters
2 months agoReeves and Kendall summon telecoms chiefs, warning firms must do more to protect consumers from unexpected price hikes
UK ministers demand telecoms stop unexpected mid-contract price rises and move customers to clear pounds-and-pence increases, ensuring fair, transparent treatment.
Growth hacking
fromLondon Business News | Londonlovesbusiness.com
3 months agoThe free-to-try economy and how smart trials win sustainable customers - London Business News | Londonlovesbusiness.com
Short, purposeful, transparent free trials that deliver rapid first success increase conversion quality, reduce churn, and build trust via clear pricing and simple exits.
fromComputerworld
3 months agoMicrosoft issues apology for misleading Microsoft 365 pricing plans
Microsoft has publicly acknowledged its poor communication to subscribers to some of its productivity-software-as-a-service packages after forcing them to accept a price increase tied to its AI-assistant service Copilot being bundled into its Microsoft 365 Personal and Family offerings in Australia and New Zealand. It gave those affected eight weeks to apply for a refund of the amount they were overcharged.
Business
fromDigiday
6 months agoDespite growth, CTV is 'not a perfect science,' making it hard to justify prices
"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."
E-Commerce
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