Airbnb announced a significant change in pricing transparency ahead of a new FTC rule requiring clear total price displays, which includes all fees before taxes. Starting next month, customers in the U.S. and over 200 markets will see total prices when browsing listings. This move, part of an ongoing effort to address customer complaints about high cleaning fees, follows similar regulations already in place in parts of Europe and other regions. The company hopes this will increase customer trust and potentially lead to a more favorable comparison against traditional hotels.
Airbnb's new policy ensures that customers will see the total price of their stays, including all fees, complying with upcoming FTC regulations.
This change marks a significant shift for Airbnb as it aims to enhance transparency and address mounting customer complaints about hidden fees.
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