A new FTC rule effective May 12 requires platforms like Airbnb and Ticketmaster to display all-in pricing to consumers, eliminating hidden fees that previously emerged at checkout. The regulation aims to promote transparency in pricing, enhancing competition and aiding consumer decision-making. While the rule applies only to live-event tickets and short-term lodging, it marks a significant shift in consumer protection, as stakeholders advocate for clarity in pricing, emphasizing its benefits for both consumers and businesses.
If the costs are not clear, it's much harder to make a good choice.
Disclosing costs up front improves competition, helps consumers make better decisions, and benefits businesses.
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