"If the costs are not clear, it's much harder to make a good choice."
"Disclosing costs up front improves competition, helps consumers make better decisions, and benefits businesses."
A new FTC rule effective May 12 requires platforms like Airbnb and Ticketmaster to display all-in pricing to consumers, eliminating hidden fees that previously emerged at checkout. The regulation aims to promote transparency in pricing, enhancing competition and aiding consumer decision-making. While the rule applies only to live-event tickets and short-term lodging, it marks a significant shift in consumer protection, as stakeholders advocate for clarity in pricing, emphasizing its benefits for both consumers and businesses.
Read at Business Insider
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