The Biden administration's ban on junk fees is now in effect, prompting Ticketmaster to announce changes in its ticket pricing display. Under the new Federal Trade Commission (FTC) rule, businesses must disclose all fees upfront, including processing and cleaning charges. Ticketmaster supports this initiative, advocating for all-in pricing for transparency. In addition to showing full prices, the platform will enhance the customer experience by providing real-time updates about ticket availability and wait times, aligning North American practices with international norms. This change comes after Ticketmaster faced criticism due to a disastrous presale event for Taylor Swift's concert.
Ticketmaster will start displaying the full price of tickets upfront, responding to the Biden administration's new ban on junk fees to enhance pricing transparency.
The new FTC rule mandates that ticket sellers disclose all fees up front, which will allow consumers clearer price comparisons across different platforms.
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