The FTC has introduced a rule addressing unfair or deceptive fees, primarily targeting short-term lodging and live-event ticketing. These fees often manifest as 'resort' or 'destination' charges that obscure the total price consumers pay. Under the new regulation, businesses must disclose all pricing information transparently and calculate upfront totals for mandatory charges. The rule excludes government taxes and fees. Marriott has already begun implementing these changes, ensuring that non-government fees are included in the displayed total price, heralding a shift towards clearer pricing for travelers.
The rule prohibits bait-and-switch pricing and other tactics used to hide total prices and mislead people about fees in the live-event ticketing and short-term lodging industries.
The total price includes all charges or fees the business knows about and can calculate upfront, including charges or fees for mandatory goods or services people have to buy as part of the same transaction.
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