NYC councilwoman accused of biting cop's arm paid $25K in campaign cash to high-profile PR firm
Brooklyn Councilwoman Susan Zhuang is under scrutiny after a $25,000 PR expense to manage fallout from assault allegations against a police officer.
Council Post: From Obscurity To Authority: How A PR Strategy Can Help Experts Build Credibility And Influence
Establishing a distinct personal brand through strategic PR is crucial for boosting visibility and credibility in a competitive online professional landscape.
Coworking with Beth Nunnington
Beth Nunnington, VP of organic growth, emphasizes using data and insight to fuel digital PR strategies for retailers.
Use This Effective Strategy to Unlock Endless Content Ideas | Entrepreneur
Every specialist and company has valuable expertise to share using the 'Rubik's Cube Principle'. Setting clear objectives is crucial before creating content to effectively reach desired outcomes.
Why Startups Should Not Wait Before Investing in PR | Entrepreneur
Initiate PR early for startups
PR builds credibility for investors
Gary Bettman has upheld Morgan Rielly's five-game suspension; how the Leafs organization should respond? - MLHS Podcast Clip
The league's handling of the Morgan Rielly suspension appeal reflects reluctance to admit fault.
Delaying decisions on suspensions may minimize controversy and media attention.
Council Post: 15 Agency Roles It's Hard To Keep Filled (And Why)
10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024 | Entrepreneur
A holistic approach to PR budgeting includes content, SEO, social media, and influencer marketing.
PR budgets should align with business goals and consider industry norms and benchmarks for optimal planning.
Layoffs in tech are starting to reveal the effects of AI
Tech companies are laying off workers to focus more on AI.
Layoff announcements may be a way to manage PR or to fully automate jobs with AI.
Temu is using its lawsuit against Shein as a PR engine
The mobile shopping app Temu, owned by PDD Holdings, has filed a lawsuit against online shopping platform Shein, accusing the company of intimidating suppliers.
Temu strategically mentioned its upcoming Super Bowl ad in the lawsuit, aiming to generate coverage and tie the legal action to its advertising plans.