#pr-strategy

[ follow ]
Retail Brew
1 week ago
Marketing

Coworking with Beth Nunnington

Beth Nunnington, VP of organic growth, emphasizes using data and insight to fuel digital PR strategies for retailers. [ more ]
Forbes
3 days ago
Marketing

Council Post: From Obscurity To Authority: How A PR Strategy Can Help Experts Build Credibility And Influence

Establishing a distinct personal brand through strategic PR is crucial for boosting visibility and credibility in a competitive online professional landscape. [ more ]
Entrepreneur
2 months ago
Marketing

Use This Effective Strategy to Unlock Endless Content Ideas | Entrepreneur

Every specialist and company has valuable expertise to share using the 'Rubik's Cube Principle'. Setting clear objectives is crucial before creating content to effectively reach desired outcomes. [ more ]
Forbes
2 months ago
Marketing

Council Post: 15 Agency Roles It's Hard To Keep Filled (And Why)

Challenging roles in agencies: Midlevel Manager, Growth Marketing Director, PR Strategist [ more ]
Entrepreneur
2 months ago
Marketing

10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024 | Entrepreneur

A holistic approach to PR budgeting includes content, SEO, social media, and influencer marketing.
PR budgets should align with business goals and consider industry norms and benchmarks for optimal planning. [ more ]
Modern Retail
5 months ago
Marketing

Temu is using its lawsuit against Shein as a PR engine

The mobile shopping app Temu, owned by PDD Holdings, has filed a lawsuit against online shopping platform Shein, accusing the company of intimidating suppliers.
Temu strategically mentioned its upcoming Super Bowl ad in the lawsuit, aiming to generate coverage and tie the legal action to its advertising plans. [ more ]
Entrepreneur
2 months ago
Fundraising

Why Startups Should Not Wait Before Investing in PR | Entrepreneur

Initiate PR early for startups
PR builds credibility for investors [ more ]
Maple Leafs Hotstove
2 months ago
Toronto Maple Leafs

Gary Bettman has upheld Morgan Rielly's five-game suspension; how the Leafs organization should respond? - MLHS Podcast Clip

The league's handling of the Morgan Rielly suspension appeal reflects reluctance to admit fault.
Delaying decisions on suspensions may minimize controversy and media attention. [ more ]
Axios
3 months ago
Artificial intelligence

Layoffs in tech are starting to reveal the effects of AI

Tech companies are laying off workers to focus more on AI.
Layoff announcements may be a way to manage PR or to fully automate jobs with AI. [ more ]
[ Load more ]