Council Post: From Obscurity To Authority: How A PR Strategy Can Help Experts Build Credibility And Influence
Establishing a distinct personal brand through strategic PR is crucial for boosting visibility and credibility in a competitive online professional landscape. [ more ]
Use This Effective Strategy to Unlock Endless Content Ideas | Entrepreneur
Every specialist and company has valuable expertise to share using the 'Rubik's Cube Principle'. Setting clear objectives is crucial before creating content to effectively reach desired outcomes. [ more ]
Temu is using its lawsuit against Shein as a PR engine
The mobile shopping app Temu, owned by PDD Holdings, has filed a lawsuit against online shopping platform Shein, accusing the company of intimidating suppliers.
Temu strategically mentioned its upcoming Super Bowl ad in the lawsuit, aiming to generate coverage and tie the legal action to its advertising plans. [ more ]