""A press release really lends itself to AI, because if you think about it, if you're talking about your company or your you're putting out expert knowledge," Jeppsen explained during a recent Tech Talk at Ragan's Future of Communications Conference. "You are the domain expert. You are factual. You've got a framework ... that resonates, and not only humans read it that way, but then AI tries to read it like a human.""
""The press release, that most stalwart of PR tactics, is finding new life as organizations grow more adept at influencing the results from AI models. While it's still early days for generative engine optimization, Jeppsen says it appears that the same traditional tactics that made press releases so successful for so long still work on LLMs. "You want a strong headline, you want maybe an executive summary at the top, subheads, bullets, things that are going to catch an eye," Jeppsen said.""
Press releases fit well with AI because they present factual, expert knowledge in a clear framework. Traditional SEO focuses on metadata and page structure, while AI evaluates content itself. Well-structured releases with strong headlines, executive summaries, subheads and bullets improve visibility to both humans and AI. Early indications suggest generative engine optimization still benefits from classic press release tactics. Organizations that craft authoritative, organized, and concise press releases can better influence AI model outputs and ensure accurate representation of company information and expertise. Structured content also helps AI prioritize key facts and reduces the risk of misinterpretation.
Read at PR Daily
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