#press-releases

#press-releases

Though marketing and PR are different, they complement each other by working together to shape a brand's narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly by PR professionals is now a go-to for marketers as well: the press release. When it comes to communicating messages to the public, a well-structured press release not only gets your news out, but also garners media coverage and the attention of AI systems.

"A press release really lends itself to AI, because if you think about it, if you're talking about your company or your you're putting out expert knowledge," Jeppsen explained during a recent Tech Talk at Ragan's Future of Communications Conference. "You are the domain expert. You are factual. You've got a framework ... that resonates, and not only humans read it that way, but then AI tries to read it like a human."

As a result, many communicators are turning to multichannel comms strategies to broaden the reach of their message and improve the story's visibility and campaign ROI. To break through the noise and capture the attention of a fractured audience - including journalists and AI bots - communications strategies now demand a coordinated approach that establishes authority, amplifies reach, and delivers measurable impact.

"Leading" is the leading word in law firm-produced business announcements in the U.S. and U.K., according to a new study, while the markets appear to differ the most in how they express professional joy. The "10 Most Overused Words in Legal Press Releases" report by the PR firm Infinite explores the frequency of descriptors like "cutting edge" and "top tier," along with other common press release terms.