"Though marketing and PR are different, they complement each other by working together to shape a brand's narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly by PR professionals is now a go-to for marketers as well: the press release. When it comes to communicating messages to the public, a well-structured press release not only gets your news out, but also garners media coverage and the attention of AI systems."
"Our team at EIN Presswire works hard to distribute more than 16,000 press releases each month to a wide range of publications and media outlets. We know what works well and what gets results. For starters, a press release is an official document that announces something newsworthy: a new hire, a product launch, an event, a public statement regarding an issue or even quarterly sales goals. Marketers can use them to highlight promotions, partnerships and more."
Jeremy Fields is the VP of Corporate Development at Newsmatics, a Washington D.C.-based Newstech company. Marketing and PR are distinct functions that complement each other by shaping brand narrative and driving business and sales goals. Press releases, once primarily a PR tool, have become essential for marketers to announce newsworthy items—new hires, product launches, events, statements, or sales results—and to highlight promotions and partnerships. Relevance, timeliness, and a clear angle determine value. Press releases now help brands surface in AI-driven information tools and search engines, increasing discoverability and enabling control over brand messaging amid evolving online visibility.
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