"Last year, Assassin's Creed Shadows became a target for right-wing culture warriors ranging from random shareholders to Elon Musk. In a recent video shown at Paris Games Week, Ubisoft reportedly tried to take back ownership of the narrative surrounding the attacks and demonstrate a potential playbook for dealing with haters online. How much of it is just spin remains to be seen, but it's an unusual move for a company that usually shrinks from controversy."
"The brief presentation detailed the company's version of events, positioning the game's unexpected delay last year as a bold move. Instead of shying away from criticisms lobbed from certain corners of the internet that Ubisoft was "virtue signaling" by featuring the story of African samurai Yasuke, it doubled down on polishing the game and highlighting the elements that made it Assassin's Creed. So the theory goes, anyway."
Last year Assassin's Creed Shadows attracted coordinated right-wing criticism, including from shareholders and public figures like Elon Musk. Ubisoft screened a marketing video at Paris Games Week presenting its account of those attacks and the decision to delay the game. The company framed the delay as a bold choice to polish core gameplay and to assert confidence, citing fan momentum at launch. Ubisoft also stopped sharing sales data with Circana after disputes over rankings. Company leadership said the scale of the online attacks surprised them and that the studio chose to stand by its creative decisions rather than capitulate to critics.
Read at Kotaku
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