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4 days agoReport: Ubisoft Details Its Battle To Overcome Assassin's Creed Shadows 'Haters' - Kotaku
Last year, Assassin's Creed Shadows became a target for right-wing culture warriors ranging from random shareholders to Elon Musk. In a recent video shown at Paris Games Week, Ubisoft reportedly tried to take back ownership of the narrative surrounding the attacks and demonstrate a potential playbook for dealing with haters online. How much of it is just spin remains to be seen, but it's an unusual move for a company that usually shrinks from controversy.
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