"James has built an extensive network of knowledge and contacts across the global sports betting and iGaming industry. In his new role, James will bolster Receptional's digital marketing services for sports betting and iGaming firms, with a focus on digital PR, brand and creative strategy, and paid and social media for B2B companies in the sector."
"We're launching a series of must-have digital marketing and PR services for the sports betting and iGaming industry that no other agency can offer, which will make a huge difference to brands and suppliers in 2022 and beyond. This includes Receptional's latest proprietary tool, Decision Maker, which enables suppliers to gain both brand awareness across target media and measurable sales from target buyers."
Receptional, a Bedford-based digital marketing agency, has appointed James Bennett to its board as PR director. Bennett brings 12 years of iGaming industry experience, including roles as editor of eGaming Review, head of communications at Playtech, and director at Square in the Air. He will enhance Receptional's services for sports betting and iGaming firms, which currently serve major clients like Betdaq, Casumo, Lottoland, Plus500, and Time2Play. The agency produces 7,000 content pieces annually across 10,000 sites. Bennett will focus on digital PR, brand strategy, paid and social media for B2B companies, and leverage Receptional's proprietary Decision Maker tool for targeted campaigns. He will also lead international market expansion as regulatory changes create new opportunities.
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