DAIVID Research Reveals P&G Campaigns Dominate List of Most Emotionally Engaging Olympics Ads of All TimeP&G's 'Pick Them Back Up' campaign for the 2014 Winter Games is the most emotionally engaging Olympic ad, paying tribute to mothers' role in athletes' success.
The Drum's Daily Briefing: Netflix's ad server plans & news not 'unsafe' for advertisersNetflix surprises by launching adtech platform challenging Google & Amazon, aiming for personalized advertising. Stagwell debunks news brand safety myths. P&G shifts to spotlight individual products in Olympic ads.
P&G shifts focus to brands for Paris Olympics adsP&G is shifting focus from tear-jerking Olympic ad campaigns to individual brand marketing.
The Drum's Daily Briefing: Netflix's ad server plans & news not 'unsafe' for advertisersNetflix surprises by launching adtech platform challenging Google & Amazon, aiming for personalized advertising. Stagwell debunks news brand safety myths. P&G shifts to spotlight individual products in Olympic ads.
P&G shifts focus to brands for Paris Olympics adsP&G is shifting focus from tear-jerking Olympic ad campaigns to individual brand marketing.