Diageo leverages technology and personalized marketing to tackle economic challenges and appealing to shifting consumer behaviors in the U.K.
The company's innovative approach to generative AI boosts content creation efficiency and improves consumer insight gathering.
Diageo's U.K. retail media strategy offers potential to rival traditional advertising, emphasizing the importance of an adaptive omnichannel approach.
A strong commitment to diversity and inclusion is integral to Diageo's strategies, especially in attracting and retaining Gen Z talent.